AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |
Back to Blog
Font ed benguiat script8/22/2023 ![]() Photographically-set type was developed for commercial purposes in America in the late 1920s and it freed typesetters from many constraints inherent in hot metal. Variations in size, shape and position for any character within a word or line was now easy. ![]() ![]() Font ed benguiat script full#įounded in 1936, PLINC took full advantage of the advanced Rutherford photo-lettering machine and its operators, who were often expert letterers themselves. They soon accumulated a vast library of alphabets, as quickly as lettering artists could turn them out. The easy production process (compared to metal type) meant that a photo-lettering foundry didn't have to worry as much about the commercial viability of any particular alphabet, and this in turn gave letterers a degree of creative freedom. Headlines and logos that looked handlettered became all the rage. As a result, in 1960, PLINC published an Alphabet Thesaurus featuring thousands of styles.
0 Comments
Read More
Leave a Reply. |